Win more work. Run it with less effort.
Heard & Built is an operations consultant that builds. We listen to how your business really runs, then build the website that brings in work and the software, procedures and controls that run it.
- We listen first
- Prices published
- You own your accounts and code
- Nothing goes out without your OK
“Every project starts with an hour of listening. I build what you need, and you work with me from the first call to launch and after.”
Fletcher Crandall, founder. Twenty years running operations teams at State Street, BlackRock and Brown Brothers Harriman. Based in Marblehead, Massachusetts. More about me
What working with us looks like
We listen before we build. Then we build the things that bring in work and the systems that run it, with the procedures and controls a well-run operation needs.
Listen and advise
We learn how work really moves through your business, where it gets stuck, and what is worth fixing first.
- A working session on how you win and deliver work
- A written plan in priority order
- Straight advice on what to keep, buy or build
- Marketing, outreach and operations help as you go
Get found and win work
A website and profiles built so the right buyers find you, trust you and get in touch.
- A rebuilt website with a page for every service
- Technical SEO, redirects and indexing in Google and Bing
- Google Business Profile, LinkedIn and an explainer video
- Researched prospect lists and outreach that sounds like you
Run the business
A private command center that takes the repetitive work out of every day.
- Every lead, job, invoice and contact in one place
- Emails filed, contracts filled in and billing prepared for you
- Live dashboards of how the business is doing
- A portal for your contractors or staff
Stay in control
The discipline of a large operation, sized for a small team.
- Written procedures and a daily checklist that gets signed off
- Roles, so people only see what they should
- An audit log of every change, with undo
- Your old records moved in and reconciled
Built to move three numbers
Everything we build is aimed at selling more, spending less time on admin, and keeping more of what you bill.
Sales
More of the right buyers find you, and every inquiry gets answered.
- 27 → 41 pages indexed by Google for a Boston fintech
- 86 page site for an expert witness firm, scoring 100 on its SEO check
- 440 law firms researched and loaded into a follow-up tracker
Productivity
The repetitive work happens by itself, so your people do the work only they can do.
- Gmail labels file inquiries, case emails, invoices and signed agreements automatically
- Contracts fill themselves in from the case
- One click turns each month's logged time into an invoice
Margins
Nothing billable slips through, and you can see who owes you.
- Time ready to invoice every month, so hours are never missed or billed twice
- Receivables aging with reminder emails ready to send
- Full billing history imported and reconciled, with mismatches flagged
Click through the software.
Sixteen tabs, each running today for a client: leads, cases, invoices, outreach, recruiting, files, a contractor portal, procedures with a daily sign-off, a self-checking SEO tool and a full audit log.
Open the demoTechnology should fit your business, not the other way around.
We start by learning how your business actually works. We keep the systems that already do their job, connect the gaps where practical, and build custom software only where it gives you a clear advantage.
One example: our expert witness client already runs cases, e-signatures and invoicing in PracticePanther and pays experts through QuickBooks. We left both in place and built the command center around them to handle what neither covers: inquiries, expert files, receivables tracking and outreach.
How a project runs
Call
Thirty minutes, free. What you sell, who buys it and what is slowing you down.
Fixed quote
A written scope and a fixed price within two business days.
Build
A private preview link from the first week. Feedback by text or email.
Launch and care
Live on accounts in your name, so you own everything. Then a care plan if you want one.